So many companies make gargantuan mistakes that are irreversible when it comes to fund-raising. Whether you’re taking a company public, finding an attorney to file your S1 or using a consultant to write a Private Placement Memorandum to raise capital; you need to know that you are a tantalizing snack for industry wolves.
Companies seeking the above services with ill-informed executive decision makers often fall prey to predatory consultants who have no intention and couldn’t fulfill the services they are being hired for even if they wanted to. Upstarts and fast talkers who call themselves ‘business consultants’ are usually nothing more than resellers of a service who is a boilerplate, template driven organization without the contacts or know-how to facilitate an IPO, S1 or PPM.

You’ll be pulled in by their promise of delivery and via technical jargon they’ll impress you with their grasp of the technical intricacies and use of terminology that seems so polished and refined but buyer beware; 9 out of every 10 consultants that I’ve come across don’t know the difference between a reverse merger and a direct filing or regulation d rule 504 and regulation d rule 506 and even worse new or wannabe s1 facilitators will often confuse a DPO and an IPO and in the end the client, who doesn’t know what questions to ask, is left with a structure they can’t capitalize.

The later is true! A few months back my schedule was completely booked and there was an organization that needed to go public. They were within a 3 mile radius of a lawyer that had been calling me for months to get project referrals so I referred this IPO transaction to her in hopes that she would take care of the client, next thing I know she has the client convinced that a DPO is the best route and authored the PPM accordingly.

It’s absolutely ridiculous.
If you’re looking for a real consultant who can actually come through with the above solutions or expansion strategies stay away from the pushy ‘sales’ oriented organization. You almost want a consultant that you have to call 3 times to get on the phone and then have them talk you out of moving forward. They are testing you and your dedication to your company and project.

Stay away from ‘broker’ types who ‘love’ your business and don’t or can’t poke holes in your corporate structure, expansion strategy, board of directors or other elements to your business. On another note, walk away from those who try to disguise their true lack of comprehension with technical talk.

They are just trying to distract you from the fact that they don’t have a clue as to what they are doing. There are so many distraction techniques.

The best consultants start out with, “OK, tell me about your business and what are you trying to accomplish”? They’ll ask about your ‘C’ level executives, product and service intricacies, marketing plan, three year projections, strategic alliances in place, board of directors and more. Your response to these questions will help the strategist formulate a plan to set up a structure that works.

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