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Posts tagged search engines
Why Internet Optimization Is So Much Fun
Nov 2nd
SEO, or search engine optimization is something which a lot of people find intimidating ? after all, the name sounds like something which isn’t going to be a whole lot of fun. However, it doesn’t have to be an ordeal.
If you take the time to learn a little about search engine optimization and are willing to practice, you just may find that SEO has become one of your favorite things to do! First of all, let me explain what search engine optimization is. In essence, SEO is using keywords (the search terms people use when conducting a search on Google, Yahoo or other search engines) in your website, your articles, anything else which will be published on the web. Why is this done? Because using these terms makes a website or article easier to find using a search engine. Since most people don’t look to deeply into their search results ? a page or two, usually, you’ll want your website to be as closer to the top of that list as possible. SEO is a big part of getting there. Let’s say for instance that you have a website which sells flowerpots. You’ll want to make sure that your website is optimized for the same words that people search for when trying to find flowerpots online.
You’ll find that in many different ways, SEO can be fun. If you do it right, it really doesn’t have to be all the complicated. Once you look at the process as a fun one, you’ll enjoy it more and it will become easier for you. Need some ideas to make it fun? Well, one great idea is to start out just writing what you want to say in the text for your website. Don’t actually worry about the keywords or anything, but just sit down and write. Once you have completed the writing, go back and take a look at it. See how much you have already used phrases and words that are relevant. Then you can go back and add in more keywords that you’ve missed. When you use pronouns, such as “it” you can replace the pronoun with your keyword.
This is because while you can have a lot of fun with SEO, it is possible to overdo it. People really don’t want to read something which is overcrowded with keywords. A good rule of thumb is to keep your keywords to 1-2% density. What does this mean? It means that you should have one or two keywords per 100 words of text. For instance, if you have written a web page or article which is about 400 words long, your keyword should be in there about 4-8 times. Try making a game of it and see if you can “hit the target” on your first try. With some practice, this will become second nature and you’ll be producing search engine optimized content with the best of them.
Yes, SEO needs to be well balanced, but it is nowhere near as difficult as so many think it will be. If you take the time to be well informed and you work at it, you can make SEO fun to work on. Just make sure that you do your SEO like you would chocolate chip cookies. You need enough chocolate chips to have great flavor, but if you have too many, you will have a huge mess. Remember this when working on SEO. Make it fun, keep it balanced, and you’ll find that the SEO just falls into place for you.
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The Key To Article Submission
Sep 27th
There are many article submission websites that are used to make sure that traffic is directed to your web site that are now in use throughout the world wide web. These article submission services direct the reader back to a particular point so that you can sell whatever wares you are trying to.
The main way that they do this is through web traffic called SEO web visitors. These people see something they need or want in the add and they are directed back to the site through a link
The first person after the web site owner in this chain is the author of the articles. Someone has to write the millions of articles that are published every day.
The articles become the copyrighted material of the web site owner, this allows them to sell them to whoever they want to.
After the articles are sold the owner takes a batch to a web site that will put them on different servers. This article submission service agrees to put the material on a many services as the owner has paid for.
There is a person at the article submission web site whose job it is to get the articles as high on the search engines as they will possibly go. This person, the article submitter, then makes sure that the traffic that they are generating is what the owner of the articles wanted in the first place. Maximizing profit from the articles is the stated goal.
The traffic needs to be organic traffic. That means that it needs to naturally want to come to that particular web site or it is not sustainable. It would seem that with the words used that the article submission crowd has a lot in common with ecologists, but the two are exclusive. If the traffic is not naturally occurring then it will stop after a while.
There is only so much one article can do and so after it loses its effectiveness it will be reset with another, newer approach.
The writers who produce these articles are not paid very much, but they make up for the low pay by writing in great quantities. The writers themselves are often outsourced across the breadth of the internet to make it easier to find those who are willing to write for nothing.
The fact is that this process is part and parcel with the American dream. It was small entrepreneurs who started this venture because they found it difficult to compete with web sites that were bigger and better funded. This has allowed them to create a niche for consumers to find them.
With the plethora of web sites that submit articles at a very low cost to their customers, it is no wonder that the numbers have exploded over the past few years. There are now hundreds of article submission web sites whose soul job is to make sure that the little guy is serviced and offered the same opportunity to sell that any large web site has.
Article Marketing Tips
Sep 23rd
What is on page optimization? It is the use of search engine optimization (SEO) technique on web pages themselves. If you don?t know on page optimization, or you want to refresh your abilities, then continue reading.
Who is a targeted visitor? Basically, if someone visits your website because they were looking for the content on it, they are a targeted visitor. Targeted traffic is important because it represents a group of people who are truly interested in using or purchasing your services.
On page optimization requires the title, web address and content of a web page to meet SEO standards. If these elements are not optimized for SEO, then web pages will not be correctly indexed by search engines. Correctly indexed pages receive the benefits of SEO.
The beginnings of on page optimization are found in the key word. A key word describes a site in one word or phrase. For example, the key word ?desk? might be targeted by a furniture website..
Why do I only want targeted traffic? It’s because useless traffic costs you money without making any. Take a look at your web host provider and see how much bandwidth costs – each useless visitor costs that much money times the file size of each page they view.
Advertisements destroy page rank. Any time you add monetizing elements to your page, your web site appears less credible to search engines. It is advisable to wait until well ranked in search engines before adding advertisements.
While learning SEO is easy, implementing it takes effort. That means creating new content (SEO optimized, of course). Alternatively, if you already have content, it means editing that material for SEO.
If you want good targeted traffic, be sure to use your key word properly. Use the key word in the title and web address of your pages. Also, use your key word several times in the first paragraph of your content and in the last sentence of your article.
But why do I want targeted traffic? Targeted traffic is crucial to a website because it is comprised of visitors who really want to see or purchase services from your site. That’s the key to SEO marketing – you want targeted traffic only.
SEO is a manipulation technique. The very basic idea is that Internet customers use search engines, and you want those customers on your page. So, you tailor your page to fit the exacting standards of search engines as closely as possible. If you do this better than your site competitors, then you get the targeted business.
Convinced that SEO is the key to success yet? If not, you are one tough sell. Fortunately this should get your attention – SEO is not a program or eBook, it’s free and it works. For you skeptical types, keep reading and you’ll see that SEO is the future of Internet marketing!
Why A Blog Is Key To Driving Traffic To Your Site
Aug 25th
Those of you out there that want to generate traffic to your website, but are having trouble doing so this will be a great resource for you. Of all the web 2.0 variances out there probably the best way to get search engine traffic is through a blog.
This post is meant to give you the very basics of a blog. Within our eCourse that you can sign up to receive on the right hand side of the page we cover blogging and much, much more.
Why is a blog so key to getting more traffic?
The reason is it is exactly what the search engines are looking for. They want fresh, up to date and highly relevant content to provide their web surfers. A blog does exactly that. If you update it regularly and have it set up properly it will be pinging various sites which are spidered by the search engine robots. So as you update it your pages will be found by the search engines.
Here are a few keys to good blogging;
- Pick a general topic and stick to that topic (internet marketing, your product, your company, etc.)
- Post quality interesting posts that have personality in them
- Be an expert on your topic
- Write press releases that are newsworthy and link back to your blog
- Encourage your readers to subscribe to your newsletter or RSS feed
- Add yourself to http://www.MyBlogLog.com
- Claim your blog on http://www.technorati.com
- Add http://www.feedburner.com to your site
- Add a signature to all emails with a link back to your blog
If you’d like to learn more about blogging and what specific program to use, how to use it and specific add-ons that work well to drive traffic to your blog please leave a comment below. I will make sure to follow up on your questions with another blog post if there is enough interest.
Again, make sure to sign up for our eCourse on the upper right hand side of the page.
Jason DeMars
