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Local Search Engine Optimization Gives You An Advantage
A key way to drive Internet traffic and increase sales is through high search results ranking. Individuals who own online businesses often hone in on “the big three” engines, MSN, Yahoo, and Google. They are doing themselves a disservice if they do not also engage in local search engine optimization. This technique provides them with a way to stand out from the competition and get a bigger share of the regional market.
Historically, the yellow pages were the place to find a nearby business. These days, people are busy and they want a wealth of information at their fingertips. They get this information by conducting online searches on their PC, laptop, or mobile device. Smart online business owners take advantage of this and list themselves on local search engines.
City Search, Yahoo Local, Live Maps, SuperPages, and Google Maps are just a sampling of the regional search engines. Google is known for being the most aggressive when it comes to a regional focus. To get a Google Maps listing, the business owner needs to submit a Google Local listing. A top ten ranking with a phone number in Google Maps generally results in a large increase in sales. A Yahoo Local listing is free and syncs with Yahoo Maps. Reviews and several social elements are incorporated into map listings on SuperPages as well as CitySearch.
Site owners should incorporate their address into as many pages of their site as possible, preferably into a footer and a “Contact” section. They should also use different variations of the keywords, such as NJ and New Jersey. Some searches used both and are not able to recognize that one is the equivalent of the other. Getting listings on consumer sites, directories, and yellow pages sites for the area are also recommended.
If the business services different geographic areas, it should create an individual Web page regarding each. Links with targeted anchors should be set up to point to these pages. High PR pages should contain these links and point to the geographic-specific pages. Placing some home page links to these city pages will also help with the rankings.
Competitors are most likely not focusing on local search engine optimization. This makes it easier for the small business owner to improve his or her rankings on these engines. Those who are smart will begin implementing city engines into the marketing plan.
Click here for more information on SEO Columbus and Search Engine Optimization Columbus
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