Things that have an impact on optimal search engine ranking are often viewed as very secret as they protect the integrity of the Internet. Google and other search engines don’t want webmasters to know their ranking methods, let alone give you their list of top ten tips for better search engine ranking. A search on a typical phrase like “diy tools” can return thousands or even millions of websites that match the search. Only a tiny part of which are actually useful. As a standard, only the first ten results are shown on the first page. Every website owner wants to the listed in the first 10 as users will tend to use click within the top 10. That’s the reason it’s important to know the top ten tips for better search engine rankings is so important.

Let’s take a look at what some consider the top ten tips for better search engine rankings.

1. Pick the Best Target Keywords – You have to get into your target audience’s head. Your website sells bandanas for dogs and cats that you make yourself. So if someone types in “doggie bandanas” or “pet scarves” you want your site to popup in that sought after top-ten results list. If another page in your site focuses on embroidered collars, then that page needs its own keyword – perhaps “dog collars”.

2. Put the main keyword for search in the title tag of your web page. It is very important to put your main keyword or phrase in, to that they are displayed as the title of the page. Something along the lines of “Hot make-up for girls at bargain prices” might attract the target users attention. A snappy title is always good as well.

3. Within the body of your web page, use your keywords and phrases wherever they make sense, but don’t over do it. Google and other search engines will ding your for “keyword stuffing”.

4. The words used, when other websites link to you are crucial. It’s called anchor text, and it’s the part of a text link that you click. Always try and get in touch with any websites that are supporting yours and ask them if they could use anchor text that you prefer.

5. Inbound links – the recipe is pretty simple; get as many inbound links as humanly possible. You will need to go into sales mode and convince other websites to link to your great website.

6. Make sure that the sites that are linking to your site are at least relevant to it. It doesn’t make sense to have a site that sells exercise equipment have an inbound link to Hot-diggity-dog Doggie Bandanas.

7. Age matters when it comes to websites. Over time you will get more hits and that improves the chance of it appearing in the top 10 results list. It’s impossible to age your site overnight – but hey, such is life. Have patience with your website.

8. Relevant Content – Ensure that your web page is actually on topic when it comes to your target keyword. If the content is not relevant it won’t work. Keywords needs to be integrated as part of the page content.

9. Create HTML hyperlinks on your home page that lead to other relevant sections deeper inside your website.

10. Perhaps this tip should have topped the top ten tips for better search engine rankings list. Don’t do spamming! Don’t try and stuff the same keyword into a meta tag repeatedly. Don’t use hidden invisible text – even though it can be tempting, it doesn’t work. The search engines can pick stuff like that apart in a split second.

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