You’ll find lots of articles out there touting great “network marketing secrets” you should employ to make your business a success. And truly, there are a lot of great ideas out there you can use. We’re all looking for them because we want to figure out the best way to create a customer or business associate out of the strangers we encounter online.

There are many suggested techniques and ideas out there, but in one fundamental way many miss one key point. And this is also the area where the majority of network marketers make their critical mistake: As soon as a lead is generated, they jump in with a sales pitch.

Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, “If you don’t join now you’ll be sorry!” Uhm…does this make you just want to grab your credit card?

Preselling

The essential secret to network marketing success is preselling prospects-not giving them any kind of sales pitch at all. A couple of network marketing experts-Ann Sieg and Mike Dillard-spend a lot of time teaching and preaching this concept. Ann is with the Renegade Network Marketer and Mike is at Magnetic Sponsoring. Both tell you that you should never start out by asking for the sale!

In reality, most network marketers just don’t have the patience to pull it off. But if they could develop it, their business would see the difference. Preselling is probably the single best network marketing secret-and the key to building your business.

Preselling involves taking an interest in educating your prospect. When you do that, you never need to give a sales pitch at all! The relationship evolves naturally and is much stronger than if you tried delivering a sales pitch. Here’s how it works when done correctly:

1. A prospect enters your lead funnel.

2. You are contacted by them about your opportunity. Their initial reaction is that you’re about to unleash your sales pitch. However, you change everything up and talk to them about how to get from a starting point to their goals.

3. As time moves along you teach and educate them on the benefits and ways of building an online empire. You talk about providing others with valuable information, and anything else except anything resembling a sales pitch.

4. It takes some time (which is why most network marketers get impatient), but after the prospect experiences your teaching style-with no sales pitch-they trust you. They know you genuinely want to help them succeed. So they ask you what network company you work with. Some even ask how they can get into that company.

Are all the pieces starting to take shape? When you are able to presell yourself, they begin to see the importance of their long range plans. In the end, this is one of the best kept network marketing secrets.

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