by Rikki Dee

Rain- Thats been the weather here in New York for what feels like aforever! Since when did Seattle and New York have a swap that I didn’t know of ?

Since rain was the topic du-jour this past June/July it makes me recall a presentation on Branding I was privy to given by Ben Mack which I think had the title: “How to Be a Rainmaker” so something like that.

In this and ensuing articles I am going to attempt to cover the major partsof the talkwhich included: 1) Making lightning Strike, 2) How to keep the lightning striking and 3) Bottling your lightning.

For those of you not familiar with Dr. Ben Mack, he is one of the chief powers that be on Branding today in the USA. He has worked at over 14 different Ad agencies over his illustrious career and held position of Vice President for Brand strategy for a very large corporation.

Essentially, what that means was he was in charge of a ” billion dollar budget (that’s correct, I said ” billion or 500 million smakers)! Do you think he knows what he is talking about? I most certainly do, and not only has he performed magic for the various companies he has worked for, he is also a professional magician who at the age of 19 was the youngest beneficiary of the Award of Merit given by the Academy of Magical Arts.

So, what is a Rainmaker and why do we want to turn out to be one? a Rainmaker, aside from the apparent implication of an indian medicine man or shaman who uses his “magic” to bring rain, is an individual with uncanny ability to attract customers, use political connections and increase profits. However, with the rain also follows the the lightning! I will get into this more later.

As a marketer your most important duty is to “up sell” people on their experience of reality. In Benjamin Mack’s book “Think Two Products Ahead” he speaks about how the most valuable branding really only occurs only when people think two products ahead rather than just thinking here and now and to build a successful relationship with your clients or customers through your Brand. The section where Ben teaches how to construct your Legend Platform is worth much more than the price of the book itself!

Your “Brand” (the one called YOU!) is constructed around the concept of a “legend” or that is told over and over again and somewhere down the road get stronger with time. These tales can and should be permitted to be at odds to each other. So, if you had to single out what type of story you should use to make your business shine like a diamond (you are reading articles like these to do so correct?) why not have them be legends. How else will you become “Legendary” in your chosen field without them?

Stay tuned for the next part in the series of articles covering Dr. Bens How to Become a Rainmaker.

About the Author:
Rikki Dee is the guy behing the Wizard of www.urwealthwizard.com where he reviews some of the best business opportunities around today including Zero Friction Marketing and gives you valuable information the so called “Experts” want to keep you in the dark on. Check out the Blog at Urwealthwizard’s Blog

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