Choosing The Right Affiliate Program

The key question is: how do you choose a successful affiliate program? I cannot stress enough the importance of using a trustworthy source for your information. There is an abundance of information available on the Internet, but that does not mean that all of what you can find is accurate, reliable or ethical. Choose to follow the wrong advice and you could find yourself in more than hot water,-you could be facing legal action as well.

Some of the largest credit card companies in the U.S. will pay you commission for promoting and selling their product. While it is very competitive, these banks and card companies do make it worth your while. But always ask yourself the question: “How much am I willing to spend to promote this?”

Your Action Plan should be: Research – Research – Research ……… and again Research There are some affiliate programs that offer only one way to make money, there are others that give you a combination of ways to earn your commission. In order to accomplish your objective of referring prospects to your advertisers program, choosing an affiliate program that offers you more than one way to earn money is the best choice.

Finding a program that will pay for a combination of actions is hard to find, however this is the BEST and fastest way to make money. Examples include: The click of your referral link. The lead when they complete a signup box on their site. The trial download of their product or service. Their purchase of the product or service. At the end you want a program which gives you the most return of your investment, Period!

PPS (Pay Per Sale) is what you will encounter most of the time in affiliate programs; it’s safe to say, it is the most common one you will encounter when looking for your opportunity. So, pay attention to the commission percentage; promoting sales for $150, if you’re getting 25%, will leave you profiting $37.50, however, if you’re only getting 10%, you’re making only $15 on the same sale; you can see the importance of your commission percentage. More importantly, keep in mind overhead; you need to bring in money for after you have paid for advertising, etc; again the ROI (return on investment) needs to be in the positive part of your balance sheet.

Pay Per Lead (PPL) is another popular form of affiliate marketing; based on acquiring information from the visitor for the retailer’s site. Because there is no actual purchase required, visitors are more apt to leave their personal information in return leaving you a commission, however this is also why the commission is less generous than other types of affiliate marketing.

PPA or Pay Per Action rests almost entirely on how you present the free trial your customer will receive. The goal is to get the customer to try a certain product or service before he takes the action to pay for it. The risk of course, lies on them not actually buying the product at the end of the trial period. The commission for this type of promoting is on the lower end of the scale – you will be much better off, if you can get a commissioning from the sale as well. Risk: They may simply cancel the program rather than purchase it.

Pay Per Click The first and most famous of all affiliate marketing programs is called Pay Per Click. Thousands of merchants lost money when this affiliate marketing program technology became the target of malicious hackers. The sophisticated software programs that they developed to circumvent the tracking methods caused this form of affiliate marketing to become unpopular. However, the pay per click model is enjoying a rebound in use. It has been adopted by contextual (“text”) advertising companies, who are using encrypted reporting and tracking features behind this technology to prevent fraud. Advantage: The easiest affiliate marketing programs to promote, with a growing number of contextual ad providers to choose from. Risk: Many of these contextual ad providers’ referral links use a large amount of website page space. Commissions can be very small i.e., $.005 per click or have extremely high payout levels, i.e. commissions only paid after 1,000 clicks.

Look for part 2 of this article: Making The Visit To Your Website A Memorable One.

If you are into affiliate marketing look at Johns website for one of the best paying affiliate marketing products out there – Period! The question isn’t really affiliate marketing versus selling one’s own products it’s the dream you have to succeed. Copyright information…. This article is free for reproduction but must be reproduced in its entirety & this copyright statement must be included.

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